About Postar Objectives

Our primary aim is to create and provide a common currency of audience research data for the out of home medium using a methodology acceptable to media owners, advertisers and their agents.

It is essential that the data is of the highest possible standard.

We seek to provide a measurement service that is fully comprehensive, reflecting the breadth of the medium.

Finally Postar has to be flexible to take account of developments in the medium and the evolving requirements of its users.