About Postar Structure and responsibilities

A small team based in Paddington undertakes the day-to-day commissioning, management and delivery of the research.

Strategy, policy and finance are overseen by the Board of Directors, comprising senior figures drawn from the advertising and marketing sectors.  The Board reflects an equal representation of the interests of the buyers and sellers of the medium.

The Methodology Committee considers the overall scope and direction of the research as well as all other technical matters.  Recommendations are formed by the committee and put to the Board for approval.  The committee comprises the most senior and experienced research practitioners in the medium.

Finally, a Users Group acts as a conduit for formal and informal feedback between Postar and its subscribers.